RE: UKNM: Content swaps

[Amanda Quinn]

Syndicating content is normal practice to drive traffic to your site. This

can take the form of anything from a headline to a whole article, in your

case I would advocate a headline with about three lines for further info and

pics they can click through to your site. Normally you would synicate this

level of content for free, infact on some of the larger portals you would

expect to pay to post it there.


-----Original Message-----

From: Alex Bainbridge [

alex [dot] bainbridgefirst48 [dot] com (mailto:alex [dot] bainbridgefirst48 [dot] com)

]

Sent: 03 November 2000 16:22

To:

uk-netmarketingchinwag [dot] com

Subject: UKNM: Content swaps



Hi all,


Can someone give me some help re content swaps - and how these should be

structured.


We are a small adventure travel / backpacking tour operator - but have lots

of good knowledge about travel - some of which we are slowly putting onto

our website for our customers and for general use. This is content that

normally "dot coms" would die to get hold of - and pay good money for (I

presume) - but we are doing all the articles ourselves whenever we feel we

can write one...


Anyway, in the last few weeks we have been approached by a number of large

sites all asking about our content. What do we say exactly? They all seem to

be under the impression that we will just give it away! Should we be

grateful for these approaches? Should we give all our content away and then

give noone a good reason to visit our site???


(We have already had one of our competitors praised for information in a

magazine review for their content - actually it is our content on their

site - and this was next to a review of our site that didn't mention our

content at all!!!!)


Anyone else seen this before? At the moment I am considering article swaps

for links back - but I know that each article is "worth" XXX for a

journalist to write - and we are not getting that benefit back from the link

back....


Thanks in advance


Alex


http://network.first48.com



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