RE: UKNM: Content swaps

[Geoff Inns]

Funnily enough I used to be a Buyer for JS at Stamford Street HQ.  Whilst

encouraging extra margin for plinth promotions (the bit on the end of the

aisle) plus end of season stuff (for fruit etc) it was a straight wholesale

relationship. Of course, the wholesalers regarded the margins as punishing,

but it was still a deal in the sense that all wholesalers had the same

punishing margins....The analogy is more portals saying give us your goods

and if we sell any you'll get a payment i.e. the content provider takes on

more than  50% of the risk.


>Er, sadly they do. If it does not materialise as shelving fees or extra

>discounts or co-operative marketing, it appears as something else. This is

>the power of the Mediator.

----


> Blimey.  Do people still pay to distribute their own content that they

spent

> a lot of money producing? Imagine if all the companies who produced food

> sold in Sainsbury's had to pay the supermarket just to stock their

goods...




Geoff Inns

Business Development Director

Questico UK Ltd



-----Original Message-----

From:

ownerchinwag [dot] com

 [

ownerchinwag [dot] com]On">mailto:ownerchinwag [dot] com]On

 Behalf Of Steve

Johnston

Sent: Tuesday, November 07, 2000 11:41

To:

uk-netmarketingchinwag [dot] com

Subject: Re: UKNM: Content swaps



----- Original Message -----

From: Geoff Inns <

geoff [dot] innsquestico [dot] co [dot] uk

>


> Blimey.  Do people still pay to distribute their own content that they

spent

> a lot of money producing? Imagine if all the companies who produced food

> sold in Sainsbury's had to pay the supermarket just to stock their

goods...


Er, sadly they do. If it does not materialise as shelving fees or extra

discounts or co-operative marketing, it appears as something else. This is

the power of the Mediator.


Anyone else remember the false dawn of disintermediation?


Steve.

----------------------------------------

stevejohnston [dot] co [dot] uk

tel: +44 (0) 7050 6050 33

http://www.johnston.co.uk/

----------------------------------------



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