UKNM: Amazon Marketplace

[Ben Thompson]

If anyone has looked at Amazon.com's site of the past two days you will

notice a new forthcoming section, Amazon Marketplace. (To see it look up a

book, CD or DVD and on the product page it asks Already own this item? I

have one to sell).)


>From a brief bit of research, it appears to be (Emma correct me if I'm

wrong) a person to person trading system where people are able to list good

quality second hand items for sale at a fixed price (basically Zshops for

individuals). Half.com already do this and I can see why it is a decent

business model.


However, I can't see how it fits into Amazon. It feels awfully like one step

too far but apart from the obvious example of reducing Amazon's sales for

items 2+ months old I can't work out why I'm so unsure about it.


Any comments or ideas,


Ben



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