UKNM: Online Efficiency tracking

[Mike Zeederberg]

Morning all,


We're doing a bunch of Direct Response advertising (print ads) that drives

customers to a free phone number, with a different number for each ad. We

then

get the data from the call centre as to who phoned what number when, import

it

into Excel and analyse it to work out the most effective media, creative,

etc.

etc. Obviously the permutations start getting messy once you've got a fair

amount of data, and each time we want to look at it in a different way, we

have

to rebuild the spreadsheet. Also, we want to extend it to track our online

campaigns in the same sort of manner.


What i'm looking for is any sort of software that allows this sort of online

manipulation of the data, with easy importing of data and easy integration.

I

know the best way is going to be to develop a custom built database

solution,

but in the short term, i was wondering if anyone knew of any packages out

there

that do this sort of stuff.


Regards

Mike



~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Spending too long reading these emails and not enough time working?

Could be time for a new job. For all the best jobs in IT, New media,

        and E-Commerce, come to RevolutionVisit

           at London Olympia 2 24/25 November.


     See http://www.revolutionvisit.com/1 to find out more.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

  To unsubscribe or change your list settings go to

http://www.chinwag.com/uk-netmarketing or

helpchinwag [dot] com