Re: UKNM: Brand-building banners

[D.Dias]

>

From: "Ray Taylor" <rayeyeconomy [dot] com>

> Organization: eyeconomy

>

Reply-To: uk-netmarketingchinwag [dot] com

> Date: Wed, 15 Nov 2000 09:28:47 -0000

>

To: <uk-netmarketingchinwag [dot] com>

> Subject: Re: UKNM: Brand-building banners

>

>

Sam Michel <samchinwag [dot] com>

>

>> The premise of the article is that response rates i.e. click throughs for

>> banner advertising are plummeting

>


I agree with the article's conclusion that banners do not have to be clicked

on in order to be successful:


>From findings on our own sites, advertisers who place banners receive

significantly more click-thrus to their web sites from our 'links' section

than those that don't and (if it's an advert for a product) generate

phenomenal sales through our e-commerce facility.


D



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