Re: UKNM: Waitrose man in The Guardian

[Speechrad]

Amazing, ain't it. I had dinner on Saturday with 2 other couples, the 3

wives

(Yeah, "wives", not "partners", quaint eh?) all computer / internet phobics.

A chance comment ended up with all 3 of them saying they were going to order

the weekly shop on-line from now on. And I can tell you those 3 could feed a

small country with their weekly Tesco spend.  On produced so many Tesco

computer vouchers for a local school they say she owns the computer suite.

Michael


In a message dated 20/11/00 14:24:06 GMT Standard Time,

brooneyfirstpersonglobal [dot] com

 writes:


<< Did anyone else read the piece in Thursday's OnLine by Mark Price,

marketing

 director of Waitrose.


 Boiled down to: "My driver (really) Vince, and my secretary (Debbie) tell

me

 that the Internet is really difficult to use, so it will never catch on.

 Anyhow people don't really want to sit at home, order their goods online

and

 have them delivered by some man in a van. No, much better to drive 5 miles

 to visit some piss poor supermarket dragging your screaming children with

 you for 90 minutes to discover they don't have half the things you wanted

 anyhow".


 Perhaps this explains why Tesco is the most successful supermarket in the

UK

 and Waitrose is not. Perhaps Waitrose needs a new marketing director.


 Ben


 Ben Rooney

 Editorial Director, FirstPersonGlobal.com >>



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