RE: UKNM: retail conflicts

[Leslie Bunder]

have a look at


www.slendertone.co.uk   (and yes I have bought one to improve my stomach!)


it offers all the extras your local slendertone dealer does not have such as

the extra flex pads you need to use on a slenderdone... so they are selling

value added services to complement the slendertone you bought from the high

street.



Leslie




------------------------------------------------------------

Leslie Bunder, Content Partner Manager

Entranet

Email:

Leslie [dot] Bunderentranet [dot] co [dot] uk

Tel:	07799 710831

Web:    www.entranet.co.uk


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-----Original Message-----

From: Tim Moore [

Tim [dot] Moorestartle [dot] com (mailto:Tim [dot] Moorestartle [dot] com)

]

Sent: 20 November 2000 16:32

To:

uknmchinwag [dot] com

Subject: RE: UKNM: retail conflicts



Don't think I explained very well.  Allow me to go further.


If, for example, Dyson, were to try to sell Vacuum cleaners on their site at

a lower price than the retailers who stocked their products, then, I'm

pretty sure that they would have a major issue with the retailers.


Thus is Dyson wanted to monetise thier web site, the problem is, how do they

do it.


In Dyson's case, they offer aftersales service.  I guess the idea here is

that they are reducing costs by offering this over the net.


But my question was, apart from the above example,  has anyone seen any

clever examples of how manufacturers are monetising their sites with out

antagonising retailers?


Tim


[Sam says: msg chopped]



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