UKNM: Proof that Non-clicks are good too - Banners

[Anne Holland]

Yes!  Several companies including AdKnowledge

and B2BWorks have researched this.  It's called

tracking View-Thrus.


We've done two articles on it you may find interesting

(I certainly did)


B2BWorks' VP Marketing Karen Breen Vogel on View-Throughs,

Branding Online and Business Sales Cycles

http://www.b2bmarketingbiz.com/sample.cfm?contentID=1053


Internal Politics May Be Only Hold-Up for B2B Marketers

Wishing to Track Banner View-Thrus

http://www.b2bmarketingbiz.com/sample.cfm?contentID=1153


Anne Holland

annehmarketingsherpa [dot] com

202.232.6830

*****

http://www.marketingsherpa.com

New Case Studies Daily for Internet Marketers



I was at a conference recently where this whole issue came up, and obviously

the sites that derive their revenue from banner ads were pushing the

"banners

build brands" approach very hard, now that click-through is gone (an

interesting change in mantra from "we are one of the few trackable

advertising

mediums and click through is everything"). Someone even went as far as

telling

me that in the US "someone" did some research on banners only and tracked it

using standard brand awareness tracking and that banners were proved to have

worked. Anyone else heard of this type of study, and if so, who did and what

the numbers were ?


Cheers

Mike


Sun's shining down here in Australia!



Robin Edwards wrote:


> I often find carefully targeted radio ads can be as entertaining as TV

ads.

> For example tuning in to Manx radio during the TT is a blast - adverts

> targeted at "average biker bloke/blokette" complete with, shock, adult

> language during the daytime! Hey, I can even recall the dodgy strap lines

> and it's been some two years since I was last in broadcast range.

>

> Could banners do the same if they were targeted well enough?

>

> Robin

>

> --

> Robin Edwards

> Clockworx

> T: +44 1543 252370           F: +44 1543 420761

>

E: robinclockworx [dot] co [dot] uk W: http://www.clockworx.com/ W2:

> http://www.shopworx.net/


[Sam says: msg chopped]



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