RE: UKNM: retail conflicts

[Tim Moore]

Yep


So to summarise, the issues are as follows:


Brands feel they can not retail direct over the web becuase they risk

pissing off the retailer.  They can't link their web sites to major

retailers web sites becuase, they're bound to miss some of their suppliers

and they'll then be cheesed off.


Why don't the brands just go and ask (ok, pay i guess??) kelkoo, or one of

the other comparaitive shopping engines to build a special comparative

shopping engine, just foir their brand and build a site around this?  Seems

as though this would not favour a particular retailer, would push sales and

monetise their sites?


I've got a terrible hangover, so am not in a great state to be self

critical, but what does the list think aout the above idea?


T




-----Original Message-----

From: Marcus Exall [

marcus [dot] exalladvertwizard [dot] com (mailto:marcus [dot] exalladvertwizard [dot] com)

]

Sent: 20 November 2000 17:36

To:

uk-netmarketingchinwag [dot] com

Subject: RE: UKNM: retail conflicts


Every consumer goods company that I have known over the last few years

starts quaking in their boots when they think of going to tell the retailers

that they have started selling direct over the web.  You cannot link to the

retailers from your site as you cannot be seen to favour one group over

another.  If you decide to go with the majors only, where does that leave

your business in independent stores?


Does anybody know of a consumer/retail brand that has managed to overcome

this problem?


Marcus

www.advertwizard.com

Internet advertising made easy

T: +44 (0)20 8591 1125 x234

F: +44 (0)20 8591 0110

M: +44 (0)7730 431534


-----Original Message-----

From:

ownerchinwag [dot] com

 [

ownerchinwag [dot] com]On">mailto:ownerchinwag [dot] com]On

 Behalf Of Alex

Chapman

Sent: 20 November 2000 14:23

To:

'uk-netmarketingchinwag [dot] com

'

Subject: RE: UKNM: retail conflicts


Consumer retail brands rely onthe goodwill of consumers


retailers like wise rely on the goodwill of consumers


so there isn't necessarily a conflict



there is however an increase in exposure and increase in choice


This benefits everyone


Ahhhh utopia.



;-)



Alex Chapman

BRIFFA

Business Design Centre

Islington

London

N1 0QH


t: 020 7288 6003

f: 020 7288 6004

d: 020 7288 6076


e:

alexbriffa [dot] com

[Sam says: msg chopped]



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