Re: UKNM: Fed-Up with US Biased Stats

[Ray Taylor]

Kind of you too say so, Mike. We do have some market data on online ad

revenues that we did a ways back. It's out of print now, but you can get

most of the relevant info in a secondary report we produced in collaboration

with KPMG at:



http://www.kpmg.co.uk/uk/direct/industry/ice/internet/adint/


The UK IAB promised some real "audited" Web ad revenue research some time

back but I guess they are still discussing it in a Soho lunch joint.


The best sources for general Internet market research are of course NUA and

EMAP and these have already been mentioned.


Question is: why is Ogilvy after free reports? Mean bastards ought to pay

for market research, not expect everyone else to do their dirty work for

nowt. Typical old media ad agency!


If your new boys need any training, Jane, send them to me for a couple of

weeks and I will see if I can knock them into shape for you.


Fraternally,


Ray Taylor

NMC/Adplan

0181 639 0015


-----Original Message-----

From: mike bracken <

mike [dot] brackenguardian [dot] co [dot] uk

>

To:

uk-netmarketingchinwag [dot] com

 <

uk-netmarketingchinwag [dot] com

>

Date: 30 September 1998 17:26

Subject: Re: UKNM: Fed-Up with US Biased Stats



>You could try Ray Taylor. He's on this list.

>

>Ray?

>

>brax

>

>>Does anyone know of any good free sources for internet research inc

>>demographics, usage, profiles which focus on the UK, apart from the NOP

research.

>>Interested in both user research conducted on-line and general market

>>research.

>>

>>

>>Chris Moisan

>>

>>OgilvyInteractive

>

>chrismogilvy [dot] co [dot] uk