Re: UKNM: so net marketing types?

[Steve Johnston]

On 01/10/98, at 15:11, Nigell Boulton wrote: 


>how many people that read the daily star could afford to get digi tv right

>now.???


Ooooh the prejudice...


Nigel, whoever a typical Daily Star reader is, I'd hazard a guess that Playstation and Satellite decoder ownership levels are above average. And Rup. Murdoch doesn't continue to expand his wealth overestimating the intelligence of his customers. Not that I know anything about the intelligence of your average Daily Star reader or Capital FM listener, I hasten to add.


And as far as the campaign is concerned, it is darn ugly, but effective.



Steve Johnston

Director of Development

IMRG (Interactive Media in Retail Group)


http://www.imrg.org/

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