Re: UKNM: Search Engines digression

[Ray Taylor]

The worst thing you can do with a business is charge too little. If you

charge too much your customers will tell you.


Or to put it another way.. for those who do not know this story..


Abe Lincoln was a surveyor before he became a big statue on the Potomac

River. On completing a job for a farmer he handed in his invoice for $20.


The farmer complained: "20 dollars for knocking four posts in the ground?"


So the great man tore the invoice up and did another one..


"For knocking in four posts - $4.00..


"For knowing where to put them - $16.00"


Ray Taylor

NMC/Adplan

0181 639 0015


-----Original Message-----

From: Felix Velarde <

felixhead-newmedia [dot] com

>

To:

uk-netmarketingchinwag [dot] com

 <

uk-netmarketingchinwag [dot] com

>

Date: 01 October 1998 16:23

Subject: Re: UKNM: Search Engines digression



>>We all know that people were once payed a fortune for HTML coding,

>>once everyone realised you didn't need a computer science degree to

>>knock up

>>a HTML page the price dropped, or at least the requirements for a

>>good HTML

>>coder extended beyond the ability to use a few <TABLE> & <P> tags !

>

>At the end of the day, price is not about cost, it's about

>combination: we charge huge fees for a combination of graphic design

>(generally represented by a natural talent), html (as you say, a

>doddle) and marketing (which, imo, is mostly common sense), but then

>our clients are liable to get millions of pounds of business out of

>it (well, one of them does).

>

>How should we charge, by individual discipline, or the combination?

>My feeling is that if we were under pressure financially, we would

>not be relaxed enough to be able to come up with our solutions.

>

>If I had my druthers, I'd be getting a commission on every sale my

>client makes, on top of payment for the basic cost of each individual

>discipline. But not many clients are set up that way, and the

>majority of those that are don't understand the principle of an

>equitable arrangement based on shared risk, or are interested only in

>joint ventures, which we aren't interested in (we already specialise).

>

>Just my 2cents worth - unless it's measured in bandwidth, in which

>case it's around .0000002cents, or in chargeable time, in which case

>it's around a tenner - your choice.


>

>Felix Velarde

>

>Managing Director Head New Media

>

>[ success is about interaction ]

>[ voice  + 44 (0) 171 737 7579 ]

>[ http://www.head-newmedia.com ]