Re: UKNM: Fed-Up with US Biased Stats

[Moisan, Chris - One Ldn]

Thanks Ray et al for the suggested sources.


Fair point about Ogilvy Ray - but just clarify, OgilvyInteractive is related 

to the 'old media agency' O&M but infact we are more alligned with OgilvyOne 

which is in the business of 1 to 1 marketing and therefore a different 

business philosophy and  regrettably we don't have the deep pockets often 

associated with the Old Media Ad agencies!


Cheers


Chris Moisan


OgilvyInteractive

chrismogilvy [dot] co [dot] uk

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Kind of you too say so, Mike. We do have some market data on online ad

revenues that we did a ways back. It's out of print now, but you can get

most of the relevant info in a secondary report we produced in collaboration

with KPMG at:





http://www.kpmg.co.uk/uk/direct/industry/ice/internet/adint/


The UK IAB promised some real "audited" Web ad revenue research some time

back but I guess they are still discussing it in a Soho lunch joint.


The best sources for general Internet market research are of course NUA and

EMAP and these have already been mentioned.


Question is: why is Ogilvy after free reports? Mean bastards ought to pay

for market research, not expect everyone else to do their dirty work for

nowt. Typical old media ad agency!


If your new boys need any training, Jane, send them to me for a couple of

weeks and I will see if I can knock them into shape for you.


Fraternally,