UKNM: RE:UKNM Digest V1 #84 Cannibalisation of sales

[Stefan Lubomirski de Vaux]

On 08/10/98, uk-netmarketing wrote:

>

>UKNM Digest         Thursday, October 8 1998         

>Volume 01 : Number 084

>New Subject

Cannabilisation of Sales


I would like to ask what peoples' experience has been, when they have been

selling a book, bulletin or guide through normal channels and then have put a

version of it on the website, either as a mini website or as a downloadable .pdf file.

Obviously one has the option for offering these versions to Registered users

thus capturing their details for marketing purposes or even charging them for

access/download.


Have sales gone down - taken away by the (free) give away on the website?.

Have sales been unnaffected? 

or have sales gone up?, because interest in the document has been raised and

people still like having the traditional hard copy, on their bookshelves in the

end even after having got a copy residing on their computer or printed out from a

.pdf file.


Regards Stefan Lubomirski de Vaux

Director, Operations

Strategic Internet Services Ltd.

The Internet Business Solution


Unit 3B, 101 Farm Lane

London SW6 1QJ, UK

Tel:+44(0)171-385 1003

Fax:+44(0)171-385 1004


www.strategicinternet.com


Registered in England

Registered Office: 52 Great Eastern Street, London EC2A 3EP

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