Re: UKNM: Fresh topic: Cursors!

[Jim Sterne]

At 01:48 PM 10/9/98 , Lee Rickler wrote:

>>... let's talk about branding. Let's talk about

>>promotional value of putting an offer that changes as

>>the cursor rolls over different products. Let's talk

>>about using the cursor for navigational support.


>Great idea but yet another damn plug-in .... is it worth it ?


I figure any technology worth anything eventually finds 

it's way into the operating system. In this case -

that can be defined as the Web/browser. The plug-in is

tiny, but it's an extra step. If enough people want

it for navigation and branding, Netscape and IE will

make it so. No?


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Jim Sterne              Target Marketing of Santa Barbara

jsternetargeting [dot] com

                   www.targeting.com

Author, Speaker, Consultant               +1 805-965-3184

Internet Marketing & Customer Service Strategy Consulting

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