Re: UKNM: Free vs paid for ISPs

[Ray Taylor]

More importantly, who do you think will be using the free services? Hardly

captains of industry and affluent empty-nesters. However, if you are trying

to target new customers for a discount service/product perhaps the targeting

would make sense?


I don't think it's an issue of paid v free but who v who.


Ray Taylor

NMC/Adplan

0181 639 0015

Clever people design the banners, we just place 'em


From: Nick Suckley <

nick [dot] suckleyvirgin [dot] net

>


>My view (for what it's worth) is that there is always a difference in

>consumers perceptions between something free and something that has a cost

>attached (whether that cost is time or money). The killer here is whether

>the difference is so slight it makes no difference.