Re: UKNM: Free vs paid for ISPs

[Ray Taylor]

From: Jim Sterne <

jsternetargeting [dot] com

>


>You're right, Corporal, but there's another reason this

>discussion falls into the silly bin. "Free" means that

>I filled out a form. "Free" means the ISP knows a lot

>about me - like where I surf and what I click on. My

>ISP has more clickstream data about me that anybody else.

>

>Now THAT is spinning copper wires into gold for advertisers.

>

>Hello? Yes, I'd like to show my banner to people who live

>within five miles of any Uncle Whimpies Upscale Shrimp

>Palace, who hang out on football Web sites and have been

>shoppping for a new car. My banner just happens to be an

>opportunity to win a new Range Rover and a pair of tickets to

>the next World Cup with every purchase of Uncle Whimpies

>Cajun Popcorn.


Nice idea. If and when any of the free services (in the UK) can do this,

please drop me an off-list note. You have to fill in a form to get ft.com -

they don't do it, you have to fill in a form to get all sorts of things, not

least the services you pay for. But can (UK) ISPs target by locality? None

that I know of.


Look forward to seeing Dixons' rate card.


Ray Taylor

NMC/Adplan +44 181 639 0015

Other people talk about banner advertising, we just do it