Re: UKNM: ..end of the personal touch? (long fiction alert)

[Ray Taylor]

Jim Sterne <

jsternetargeting [dot] com

> kindly gave us the benefit of his science

fiction writing and insight which all seemed plausible enough apart from one

thing:


>The next morning she doesn't need to report to her client, they'll know when

>they look at their server logs. She need only e-mail the invoice.


If everything else were automated, why on earth would you email the invoice?

I think I would be more inclined to automate the invoicing (which would

ideally be checked and paid automatically too) and keep the personal touch

for the morning's reports. Even if your cybermarketer were to only email the

comment "I am pleased to report the successful conclusion of your campaign

at hh:mm. Thanks again for your order..." if would be worth the <minute it

takes to write and send.


What new technology has ever, or could ever, abolish the need for customer

service?


Ray Taylor

NMC/Adplan +44 181 639 0015

Working for advertisers and agencies