Re: UKNM: ad targeting techniques

[chris]

At 17:38 10/10/99 +0100, you wrote:

>

>Dear all,

>

>Over the last 2 years (approx.) the big US advertising networks have shifted

>from content based targeting to targeting based on sophisticated personal

>profiling techniques. Over the same period average click-thru rates have

>fallen from 3% to 1%. Are the new techniques proving effective?


all targeting techniques are fire-fighting user-apathy over banners.


IMHO the decrease indicates the overwhelming inefficiency of banner ads as

a marketing device rather than the failure of targeted ads.

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