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Subject: UKNM: Integrated Marketing campaigns
From: Richard Gregory
Date: Mon, 18 Oct 1999 10:15:32 +0100

Here's one to get you thinking...

Can you think of any perfectly integrated marketing campaigns including,
advertising, direct mail and internet. More interestingly are there any
done where the three disciplines have been executed by three individual

I suppose BT is the first that springs to my mind and potentially Barclays
Bank. Any other suggestions.


Richard S Gregory

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  Re: UKNM: Integrated Marketing campaigns, TAN

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