[Previous] [Next] - [Index] [Thread Index] - [Previous in Thread] [Next in Thread]

Subject: Re: Loosemore's law (was UKNM: Fast-loading sites)
From: Chris Locke
Date: Mon, 18 Oct 1999 17:42:26 +0100

At 04:43 PM 10/18/99 +0100, you wrote:
>-----Original Message-----
>>From: Tomski [tomattomski [dot] com (mailto:tomattomski [dot] com)]
>>let's call it loosemore's law: intolerence of delay increases
>>proportionally with speed of connection....
>This makes the point so simply that I may just be inclined to adopt it.
>_If_ we can develop it a little.
>Metcalfe and Moore have simple metrics at the heart of their laws; you
>know, things that sit comfortably on a graph, like squaring and eighteen
>months. Can we get Loosemore to this point? I doubt that there are
>agreed measures for intolerance, so we need to work on an agreed and
>measurable symptom of intolerance. In terms of speed we need to think
>absolute. How about an axis that holds a progression towards subliminal
>delay ( this stuff will be familiar to this audience:
>http://www.useit.com/papers/responsetime.html ).
>Symptoms of intolerance... now there's a can of worms.....

the problem is also the *perception* of delay as much as the delay itself.

users using cashpoint ATMs regularly experience a few seconds between
selecting how much they hope they've got in their account and getting their
money. when I see a plain piece of text, I presume that the delay is
technological. But the few times I've seen an ad for a loan displayed
during this break, I've a)perceived the time a longer and b)blamed the ad
for the further delay.

Equally, if I'm dowloading a site and I can't see bugger all becuase my
screen is filled with empty image cells or, heaven forbid, a loading flash
app, I get way more impatient and blame the images/flash. If I'm
downloading a site which is less bloated, I can see more of it and can make
the decision about whether I want to wait or not, and I'm also more likely
to suspect that I have a slow connection. In this situations I always call
up news.bbc.co.uk as a standard-bearer, as I view this often and it loads

summary - bloated design = perceived longer download times and increased

post new media vacancies for free uknm-jobsatchinwag [dot] com
sponsor the uk-netmarketing list and website, contact
salesatchinwag [dot] com for more details.
To unsubscribe or change your list settings go to
http://www.chinwag.com/uk-netmarketing or helpatchinwag [dot] com

  Re: Loosemore's law (was UKNM: Fast-load, Tim Ireland

  Loosemore's law (was UKNM: Fast-loading , Steve Johnston

[Previous] [Next] - [Index] [Thread Index] - [Next in Thread] [Previous in Thread]