RE: UKNM: Something for nothing

[Leslie Bunder]

what is interesting is the amount of sites people actually really "use" as

opposed to sites they merely "visit"...


I think we are all concerned with people who are just "surfing" from site to

site and hence we want them to become real visitors. Hopefuly when real

unlimited access becomes a reality for most people at home, they won't have

the thought of paying per minute for their access time and try and do

everything as quickly so not to rack up a huge phonebill. But at the moment,

people are still concerned about this and will just surf from one site to

another...


It was interesting to see the recent MMXI survey that said more people visit

Barclays Web site than any other and it was ahead of Egg...


But what's interesting is not this finding, but what it doesn't really

say...


More people may visit the Barclays site, but how many actual do transactions

on it eg: check balance, pay bills etc... That's something the research

didn't really say...


Less people may visit the Egg site, but more people may go into the secure

area and do transactions...


Leslie


------------------------------------------------------------

Leslie Bunder, Content Partner Manager

Entranet

Email:

Leslie [dot] Bunderentranet [dot] co [dot] uk

Tel:	07799 710831

Web:    www.entranet.co.uk


------------------------------------------------------------------------


-----Original Message-----

From: Silas Denyer [

silas [dot] denyerturns [dot] net (mailto:silas [dot] denyerturns [dot] net)

]

Sent: 28 September 2000 16:33

To:

uk-netmarketingchinwag [dot] com

Subject: Re: UKNM: Something for nothing


What _is_ interesting to see is how many sites people really do use very

often! Leslie can only name 5, and this is his line of business.


Some recent market research we carried out recently amongst city types

showed that whilst 97% of them had internet access and more than 40% of them

had done something transactional on the internet (such as purchasing

books/videos/groceries/etc.), significantly less than 10% could actually

name any site they visited regularly, let alone frequently!


I wonder if anyone has any more stats like this to throw into the melting

pot?


Regards


Silas Denyer

www.turns.net


[Sam says: msg chopped]



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