Re: UKNM: help! web research needed!

[James Sandilands]

The architypal viral marketing case study is Hotmail

* In its first 1.5 years, Hotmail acquired over 12 million subscribers.

A traditional print publication would hope to reach 100,000 subscribers

within a few years of launch, but Hotmail signs up more than 150,000

subscribers every day.

* From company launch to 12 million users, Hotmail spent less than $0.5

million on advertising, marketing and promotion. This compares to over $20

million spent by Juno, one of Hotmail's close competitors with a fraction of

membership.

* Once the first member subscribed from India, 100,000 more followed within

3 weeks. Now Hotmail is the largest email provider in India, despite the

fact that it has not had any marketing campaign in that country.


Hope this impresses your client. And by the way I'm posting this as part of

our viral marketing campaign.


James Sandilands,

www.rocksbackpages.com

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>

> Date: Wed, 4 Oct 2000 11:39:47 +0100

>

From: tia norris <tia_norriszgc [dot] co [dot] uk>

> Subject: UKNM: help!  web research needed!

>

> Hi

>

> Hmmm ... I've got a Client who needs statistical evidence to prove that

> water is wet ....can anyone help by telling me where I might find some

> research data on the following:

>

> 1.  Top 10 UK teen websites.

> 2.  Teens like games! (download or play on site)

> 3.  Viral marketing works to build awareness and drive site traffic (I

need

> a case history or two)

>

> Can anybody help?  All our nice creative ideas will be lost for lack of

> proof if I can't back up what I'm saying!

>

> Thanx

>

> Tia



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