RE: UKNM: UK Student - Internet Usage

[Emily Dubberley]

Here you go - hope this helps.  If you need any more student stats, let me

know. Generally,  E-marketer, NUA and Jupiter are all good online research

sources and High Fliers is a great research agency specialising in student

research (no stats available online from them though)


Cheers


Emily


--------


The youth market forms a large sector of the internet. NUA predict there to

be 77 million under 18's online globally by 2005. Obviously, these are a key

user population, with their adoption of the Net essential to ensure its

future.


Entertainment products such as games, music, tickets and videos are the most

popular products with young consumers, due to their relatively low cost.

Jupiter Communications estimates that in the US, children and teenagers will

spend an estimated $1.3 billion online by 2002. Teenagers will account for

$1.2 billion of the total spending in this sector.


A recent report from NOP Research estimates that teenagers and children

account for almost one third of the British Internet audience. 46% of these

have shopped online, while 17% have already made an online purchase .


Students, who form 1/3 of the UK youth market (according to DfE figures,

1998, there are 6,705,000 people aged 16-24 in the UK, of which 198,000 are

full time students and a further 928000 are part time students) are also

keen internet users. A study in 1998 indicated that 97% of  finalist

students use the internet, with 17% using it several times each day, 25%

once each day, 29% 2-3 times per week, 12% once per week, 7% once per

fortnight and 7% once per month or less.  Of these, 12% use the internet for

buying products or services .


This is reflected in the US. Up to 90 percent of college students have

access to the Internet and repeatedly research has found that they are very

comfortable with new technology and the idea of buying online. Forrester

Research  found that the college demographic is a particularly valuable one

for online marketers.  The average student spent nearly $329 on books, CDs,

travel and computers in the first six months of this year.  .


  (Sources: Bernadette Burke, NUA Limited, July 19 1999)

 		The Times Graduate Careers Survey 1998-1999)

  		San Jose Mercury News, September 6, 1999)



-----Original Message-----

From: Roger Doddy [

rdoddyharper-kay [dot] com (mailto:rdoddyharper-kay [dot] com)

]

Sent: Friday, September 29, 2000 12:41 PM

To:

uk-netmarketingmail [dot] chinwag [dot] com

Subject: UKNM: UK Student - Internet Usage



Does anyone know of site(s) where I can pick up stats on how much the

student pop. uses the internet? Stuff like How many go online, how often,

for what purpose, what % spend and how much they spend and on what. I'd

really appreciate any pointers.


Thanks Roger Doddy



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