Re: UKNM: are .com domains necessary for startups?

[Fiona Campbell-Howes]

>>There are many, many users out there who don't know that you can type a

URL directly into a web browser and go straight there ...<<


I didn't know until very recently that you don't even have to type the URL

into IE5, just the company name, and you get the first one that comes up

(probably the .com) and all the possible others in a menu on the left hand

side.


Now that's cool.


Oh no, I thought something Microsoft did was cool.


----- Original Message -----

From: Andy Proyer <

andynetvision [dot] co [dot] uk

>

To: <

uk-netmarketingmail [dot] chinwag [dot] com

>

Sent: Friday, October 06, 2000 3:26 PM

Subject: Re: UKNM: are .com domains necessary for startups?



> > .com is an international domain - and the 'Park Avenue' of same. If your

> > site presents information and/or promotes/sells goods to an

international

> > market, then you should start with a .com and move on from

> > there... also, if

> > you have a brand that is well known, the chances are much higher that

> > someone will take a punt on www.brandname.com first.

> >

> > .net etc. are only necessary (IMO) as extra coverage if you have a

vested

> > interest in securing your brand online.

> >

> > .co.uk (or the equivalent for your country) is needed to target local

> > traffic, primarily because of the boost to search engine ranking (local

> > search engines and directories often give priority to local domains when

> > users launch a search for local sites).

>

> But how about from Jo Public's point of view? Does he or she even

understand

> what a .com or a .co.uk or a .net means? Does anyone apart from us, the

> marketing department and the VC's really care whether the suffix is .com

or

> .vom?

>

> Sure, I advise people to get the .com and .co.uk versions of a name (with

> dashed equivalents too if the domain name is more than one word) but I'm

not

> entirely sure whether it's the right advice or just incredibly obsessive.

>

> There are many, many users out there who don't know that you can type a

URL

> directly into a web browser and go straight there ...

>

> Andy



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