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Subject: UKNM: dumbdecisions.com
From: Ben Thompson
Date: Fri, 13 Oct 2000 20:19:09 +0100

Something I was thinking about on Tuesday night in light of the new boo.com
book and boxman's demise.

Simply, for every company that goes wrong there are a large number of
decisions that help it along the way. While some of them are sensible, many
of them are simply idiotic, stupid or downright wrong.

So 1 hour later we now have dumbdecisions.com (
http://www.dumbdecisions.com ). The plan is to be the how to of suicidually
stupid business decisions. A list of simple proven ideas and plans to wreck
your company and discussions to fine tune the plan so even the most pointy
haired boss can follow them.

Of course, I'll guarantee to protect the stupid and the incompetent, and
change all names to protect the guilty. And I won't feel upset if you ignore
and carefully aviod everyone of the recommendations.

Ben


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