UKNM: Tim Catches Up

[Tim Ireland]

Sorry, I've been off on a well-earned break - in response to 7 days of

discussion that I really wish I had been here for, I would just like to say:


- Regarding companies who claim to be able to get you to the top of the

search engines:

They usually mean they can get you a top result for the search query

"uniquebrandname".


- Regarding agencies that tout a list of online marketing buzzwords without

any indication of philospohy or methodology:

Yesterday I nailed a propellor to the side of my house - it is now

officially an aeroplane.


- Regarding Viral Marketing:

Something that propogates naturally, usually as a result of the quality

and/or appeal of the offering itself is purely viral - though sometimes

(especially on the web) the *way* it is offered plays a very big part.

Anything that involves crap like 'acquaintance spam' is more like chemical

warfare.


- Regarding 'alternatives':

Successful marketing, online or otherwise, starts with the conception of a

good product and ends with the consumer's (hopefully ongoing) happiness.

There is no alternative.


Tim Ireland

Director of Marketing

www.designercity.com



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