Re: UKNM: Viral marketing

[Tim Ireland]

<

jasonloquax [dot] com

> commented on what

Jonathan Phillips wrote:

> > Plus, we haven't had a single complaint or even query from thousands of

> > referrals.

>

<snip>

> But in an industry that is very anti spam - don't you think it's kind of

> ironic that the only way people seem now to be able to market their

> sites is to get their users to spam for them.

>

> It's like taking the responsibility away from the site owner and

> encouraging "spam by proxy" regardless of whether it's sent with a

> personal greeting, flowers and on a silver platter?

>

> And do people complain anyway?

>

> Most of the crap I get sent gets deleted immediately - i'd be

> emailing a fair while if I complained about them.


Well said, Jason - this whole 'but nobody complains' defence is pissweak at

best. Regardless of what action a web user takes against Spam, the fact

remains that they *hate* the stuff - do you really want their exposure to

your brand tarnished in this way?


Walk into any pub and hand out business cards to complete strangers. Be

friendly at all times and maybe even shout a few drinks. Chances are that

while no-one will complain, everyone will think that you're a tosser.


> Someone asked what the alternative was - I don't know - but it

> would be nice for people to perhaps think and come up with

> something original.


Working on it.


;o)


Tim Ireland

Director of Marketing

www.designercity.com


PS - It should be noted that Jason runs one of the best competition portals

in the UK and has seen thousands of comps come and go. Basically, he knows

what the f**k he's talking about.


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