Re: UKNM: Viral Marketing #2

[Leigh Blue Caldwell]

> are you worried that too many people will sign up for the promotion? if

so,

> you need to set limits on the give-away. this means stating up front that

> quanities are limited & restrictions apply.


The other thing you can do is insure the promotion.  There are

insurance and fulfilment houses specialising in this, who can fix the

price for you regardless of the response.  You pay them, say, 450

grand and they will fulfil 1 response or 10 million, whichever it

turns out to be.


Of course they may want you to put in place some of the kind of

conditions that Sally describes, as part of the deal.  But they should

be able to give you some protection even without requiring these

constraints.


Regards

	Leigh.



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