RE: UKNM:Viral

[Richard Tyrie]

RE: UKNM:Viral


Hi Alex


I have been watching the thread develop over the past few days and felt it

was about that time... ;)


To throw a different spin on the proceedings.


Viral marketing as a concept is a phenomenon that 'grows wild'.  All we can

do as marketeers is sew the seeds.  Your concern at this stage seems to be

that of volume of incentives / damage limitation.


What should be of more interest at this stage (I feel) is the viability of

the viral mechanics /application itself.  I've learnt (particularly

painfuly) that the more contrived the campaign is, the less likely it is to

work.


Viral campaigns are very hard to execute well - which is why 5 different

people will often foward the same amusing video clip to you over the course

of 1 day , but (as a rule) we are not forwarded many [viral campaign]

offers..?


Food for thought...  Drop me a line anytime and I'll share my experiences

further.


Good luck


Richard Tyrie

richardtacumenweb [dot] com

T 0207 566 3456

F 0207 566 3457

e

richardtacumenweb [dot] com

www.acumenweb.com



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