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Subject: Re: UKNM: Do you Yahoo!*~?
From: Giles Turnbull
Date: Mon, 30 Oct 2000 16:13:47 GMT

At 08:42 27/10/00, Ray wrote:
>Yahoo has launched a credit card. Yeah, I'm sure this is old news, but I
>have just had a mailer application via my letter box (you know, that
>little slit in your front door that we used to use before email?)

There's a name for these - affinity cards, I think. You're right, Ray - the
idea has been around for a while (was it Ford that had the first one??),
but I think there are some new twists emerging with the growth of internet

The ad that caught my eye recently was for the new Boots card - combines a
Visa account, powered by Egg, *and* stores your Boots Advantage points as
well. First time I've seen a loyalty card and credit card combined in one
bit of plastic - bound to catch on, don't you think? Amazon cards by


looking for useful books about the new media biz?
check out the UKNM books page for some suggestions:
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  UKNM: Do you Yahoo!*~?, Ray Taylor

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