Re: UKNM: Do you Yahoo!*~?

[Giles Turnbull]

At 08:42 27/10/00, Ray wrote:

>Yahoo has launched a credit card. Yeah, I'm sure this is old news, but I

>have just had a mailer application via my letter box (you know, that

>little slit in your front door that we used to use before email?)


There's a name for these - affinity cards, I think. You're right, Ray - the

idea has been around for a while (was it Ford that had the first one??),

but I think there are some new twists emerging with the growth of internet

businesses.


The ad that caught my eye recently was for the new Boots card - combines a

Visa account, powered by Egg, *and* stores your Boots Advantage points as

well. First time I've seen a loyalty card and credit card combined in one

bit of plastic - bound to catch on, don't you think? Amazon cards by

Christmas?


Giles

http://www.gorjuss.com

http://writetheweb.com

http://gilest.org



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