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Subject: RE: UKNM: Privacy guidelines for kids
From: Steve Bowbrick
Date: Tue, 31 Oct 2000 11:44:31 GMT

The DMA Code of Practice for Commercial Communications to Children On


>may be of help.
>ESOMAR is the international association of market research organisations.
>all very sensible stuff
>-----Original Message-----
>From: owneratchinwag [dot] com [owneratchinwag [dot] com]On">mailto:owneratchinwag [dot] com]On Behalf Of Lorraine
>Sent: Wednesday, October 25, 2000 8:16 PM
>To: 'uk-netmarketingatchinwag [dot] com'
>Subject: RE: UKNM: Privacy guidelines for kids
>always opt ins and outs
>always identify advertisements
>recommend "surfmonkey" as an option on kids pages for parents to screen
>material they see
>be kid friendly in tone but not patronising
>dont aim to collect too much data from them - maybe in stages - name
first -
>age and sex another time
>Its wooly - you can collect as much data as you like but - its obviously
>better to benchmark.
>Taken from Kotler: Marketing Management: Prentice Hall 2000.
>-----Original Message-----
>From: leeatdjindex [dot] com [leeatdjindex [dot] com (mailto:leeatdjindex [dot] com)]
>Sent: 25 October 2000 13:20
>To: uk-netmarketingatchinwag [dot] com
>Subject: UKNM: Privacy guidelines for kids
>Not really a UK legistation but try looking here first :
>>We have a client whose website attracts under 13s and I am trying to find
>out where we stand regarding things like newsletters, competitions and
>>Does anyone happen to know if there is a UK equivalent of the US's
>Children's Online Privacy Protection Act, or whether there is other
>legislation in the UK that sets out law and best practice regarding
>data on kids online?
>>Any pointers would be appreciated.
>>Mark Whitmore
>>markatswordfish [dot] co [dot] uk
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  RE: UKNM: Privacy guidelines for kids, Paul Youlten

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