UKNM: Wu-Wei - an article on Viral Marketing

[Salim Fadhley]

http://urn.nott.ac.uk/~sal/wu-wei.htm


I just finished this article on Viral Marketing - I would like to know what

the UKNM list thinks of it?


Please note that it is written for a more 'mainstream' (traditional

marketing) audience than the people who frequent this list. The idea of the

article was to compare Viral Marketing with "Wu-Wei" (a princple of Taoism),

Achieving results through the minimum of effort.


Please visit: http://urn.nott.ac.uk/~sal/wu-wei.htm


I also released this file as an HTML attachment with some hitbox code to

track it's progress round the 'net. If you are curious I will provide you

with the tracking URL so you can watch this doc grow virally (I hope!).


Sal



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