RE: UKNM: localised Web ad campaigns

[Philip Rooke]

Size will be an issue.


An average SE England town has a population of about 150k, out of UK

population of 58.8 million. Therefore, only about 0.25% of UK traffic

will be relevant.  Even a site with 10 million UK impressions a month

will only be able to sell 25k impressions a month.


Carlton Online will be targeting banners as far as Postcode to

registered users.  With 3 major sites promoted heavily in the SE.

Perhaps we should talk, providing you don't mind working in 100k

campaigns over a couple of months.


Philip Rooke

Sales Director


Carlton Online

Tel: 0171 663 6344

Fax: 0171 895 9505



>I have been asked to put together a campaign to be run >exclusively to

>Internet users in three or four towns in the South East >of England.


>Even if it were possible for media owners to target >that finely, it

makes the numbers quite small.


>I have thought about approaching ISPs but not sure if ?>they can target

ads to locality.


>Can anyone offer any suggestions.


>Ray Taylor

>NMC/Adplan

>0181 639 0015