Re: UKNM: P&G FAST

[Ray Taylor]

Congratulations to Steve on his offline creative activities. Hope you have

at much fun with it as I do (the parenting bit, that is)


P&G summit is covered at: http://www.fastsummit.com/


There was some brief discussion on http://www.revolution.haynet.com/wall/

and that publication's esteemed editor also pointed out that Unilever's

policy on Internet advertising is covered at


http://www.unilever.com/public/imarket/press/press.htm


>From reports that I have read on the Fast Summit, it degenerated into the

usual argument about what you _can_ and _can't_ do - as opposed to what has

been tried or has not been tried and ought to be.


Ray Taylor

NMC/Adplan

0181 639 0015


-----Original Message-----

From: Steve Bowbrick <

stevewebmedia [dot] com

>

To:

uk-netmarketingchinwag [dot] com

 <

uk-netmarketingchinwag [dot] com

>

Date: 15 September 1998 15:49

Subject: UKNM: P&G FAST


>Didn't see any discussion of P&G's FAST summit here (this may be because my

>mind has turned to mush since my son was born. Did I tell you he's very

>advanced for his age?). The summit, intended to 'kickstart the web as an ad

>medium', has triggered a lot of debate in the US ad press and online.

>

>It looks grossly flawed to me - P&G's agenda so skewed towards advertising

>it explicitly excludes discussion of e-commerce, databases, non-ad

>commercial models, promotions etc. etc. This is the same kind of imperial

>model pursued by P&G in other media - hardly subtle. The summit spawned

>four 'task forces' charged with investigating the following four areas:

>advertising models; media buying; measurement and consumer acceptance.

>

>Does P&G's intervention promise a vital boost to the medium as it did for

>TV in the fifties or is it just the dead hand of an old medium?

>

>s

>

>--

>Steve Bowbrick                                      Webmedia Group

>0171 292 5545                                         0468 257 570

>

>

>

>

http://www.webmedia.com/steve stevewebmedia [dot] com (mailto:stevewebmedia [dot] com)

>

>

>

>http://www.bowbrick.com - he's very advanced for his age...