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Subject: UKNM: Fw: FMCG products on-line
From: William Makower
Date: Thu, 2 Sep 1999 16:03:43 +0100

-----Original Message-----
From: William Makower <williammatpanlogic [dot] co [dot] uk>
To: 'uk-netmarketingatchinwag [dot] com' <'uk-netmarketingatchinwag [dot] com'>
Date: 02 September 1999 09:26
Subject: FMCG products on-line


Did anyone see the article in NMA (26th August) about Lion Confectionery ? Interestingly this Yorkshire based company will be augmenting its existing sales channels by setting up an e-commerce facility for ex-pats and those living outside the immediate area. Note that its sales value is �1.19 per pound sweet bag!
So is this leading edge ? Could Coke, Cadbury sell its products via the web and then use local distribution to deliver. Surely the problem with FMCG products is the low ticket value but with aggregated delivery even this can be overcome.


Kind regards
William Makower
Panlogic Ltd, London
"Performance based web marketing"
williammatpanlogic [dot] co [dot] uk
http://www.panlogic.co.uk
Tel: +44 (0)20 8948 5166

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