Re: UKNM: FMCGs online

[Simon Wadsworth]

>

From: Ben Rosier <Ben [dot] Rosierhaynet [dot] com>

>

To: uk-netmarketingchinwag [dot] com

> Subject:       UKNM: FMCGs online

> Date:          Thu, 2 Sep 1999 18:47:58 +0100 

>

Reply-to: uk-netmarketingchinwag [dot] com

> In the shameless spirit of self promotion, "Marketing" 26/8 also ran a piece

> (I claim a vested interest here having written it) about Smint's plans for

> selling online. Packs retail for 99p in shops and are going to be sold in

> multipacks of 12 - views anyone? 

> 

> ...while we're on the subject, what do people think of the Heinz site done

> by Brand New Media? Is nutritional information and selling Baked Beans

> online the way forward? - or is Lucozade's tie-up with Lara Croft likely to

> yield more interest?


I wont comment on the latter but I will add a perspective to the 

debate. 


At Brand New Media we have a strong bias towards fmcg clients (Heinz, 

Procter and Gamble, KP Foods, Bass, Barr Soft Drinks, Calypso etc). 

Whilst you can debate the merits of consumer orientated sites that 

have been produced by BNM and other agencies the more interesting 

angle is in the business to business arena.


A significant proportion of the work we are undertaking in fmcg is 

not in the public domain - it involves intranet and extranet 

applications in the UK and europe/US that add value to the 

communications and knowledge sharing between product categories. In 

this respect the fmcg industry faces similar problems to other 

sectors and therefore has strong reasons for spending significant 

budgets in these areas.


The consumer fmcg sites we have produced generally speaking have 

been the result of satisfying a need - others have been brand 

experiences that add to the marketing mix.


Simon 

BNM


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