Re: UKNM: Awareness

[Manou Marzban]

Andy: Here are some stats, they may help you in what seems to be a painful decision...

44% of net users in the UK are under 30

The median age of the UK user is 32

11% of users are over 50

69% are male...that surprised me somewhat...not - (re: XXX!)

30% have a bachelor's degree

62% are full-time employees

18% are IT professinals, 10% are business pros

Small office/Home office users are only 9%

Nearly 1/3 net users in the UK live in London

47% access from home

Email and business apps make 50% of primary activity

Cost of access is single biggest concern


This concludes that: the typical UK Internet user is 32, well educated, working fulltime, likely in an IT related field for a large corporation, earns more than average and possible drinks like a fish...just a joke...


Couple this with approx. 10-11 million users (early 99 quote) in the UK (and growing) and I feel that the *opposition* is right - there are still many out there that need to know wassup...even if it is in a fluffy editorial style...more women are getting online as are wider demographic segments such as older people etc...thus...dont assume anything...provide everything :)

-- 

Manou Marzban

BiblioTech

VP Marketing & Public Relations

50 Carnwath Rd. London SW6 3EG

Tel: 0171 384 6956

Fax: 0171 384 6901

email:

manoubibliotech [dot] net

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