RE: UKNM: Iceland turns up the heat

[Irakli West]

Quick reply:


this solution seems feasible for a very small percentage of London's

properties. Even the ones with a garage often will not fit anything larger

than an 'ant's lung' (Paul Merton) :)


Irakli West

Client Services

Syzygy Ltd



-----Original Message-----

From: Maria Mccann [

maria [dot] mccannissolutions [dot] co [dot] uk (mailto:maria [dot] mccannissolutions [dot] co [dot] uk)

]

Sent: Wednesday, September 08, 1999 2:02 PM

To:

'uk-netmarketingchinwag [dot] com

'

Subject: RE: UKNM: Iceland turns up the heat



The way to go must be like Streamline in the US where they give you a

cabinet  to put in your garage. They have a key and you have a key and they

deliver while you're at work. The cabinet has a full size fridge and freezer

as well as shelves so everything you order is stored correctly and isn't a

melted mess when you get home. 


I for one would sign up now if one of the chains here did the same thing.


Maria


Maria McCann

Marketing Manager

IS Solutions


-----Original Message-----

From: Irakli West [

i [dot] westsyzygy [dot] net (mailto:i [dot] westsyzygy [dot] net)

]

Sent: 08 September 1999 13:09

To:

'uk-netmarketingchinwag [dot] com

'

Subject: RE: UKNM: Iceland turns up the heat



There are a variety of schemes out there, both in the UK and elsewhere. 


Safeway (or is it Sainsbury ?) is perhaps more at a testing stage, as they

lack the infrastructure to deliver. Delivery is a problem: would you like to

be confined to your delivery address waiting for the van to show up ? I

doubt it. Would you like your �40 worth of frozen pizzas (cliche, I know)

delivered to work ? A third of all UK household are single, and another

substantial part has both partners working. 


Success will depend on predictable delivery time - anytime.


BP tried a scheme in Munich 2 years ago where you could order via a POS at

the station and pick up your goods in the evening. It failed due to lack of

interest (even though they advertised heavily) and the premium 'petrol

station minimart' prices.


Irakli West

Client Services

Syzygy Ltd


-----Original Message-----

From: Lee Rickler [

leedjindex [dot] com (mailto:leedjindex [dot] com)

]

Sent: Wednesday, September 08, 1999 12:20 PM

To:

uk-netmarketingchinwag [dot] com

Subject: RE: UKNM: Iceland turns up the heat


You only have to spend �25 in Iceland for free delivery so it aint much of a

hassle for them to implement free online delivery.

i don't know about you, as I don't actually know most of you personally!!,

but I absolutely HATE shopping in Tesainsways and any excuse not to drag my

way through grey, screaming brat laden, nobodies is a true bonus to me.


Lee

---------- Original Message ----------------------------------

From: Irakli West <

i [dot] westsyzygy [dot] net

>

Reply-To:

uk-netmarketingchinwag [dot] com

Date: Wed, 8 Sep 1999 10:59:49 +0100 


>IMHO it's primarily a PR gag.  Apart from the low target group/ online user

affinity (growing, though) a minimum spend of �40 is quite prohibitive. This

action does place Iceland as a leader, guarantees them nice media exposure

and sheds negative light onto the competitor's schemes.


I'd be happy to be proven wrong, maybe break-even is to be expected sooner

than I'd anticipate. In any case, it puts pressure on the others to deliver,

and we might all lead 'easier' shopping lives in the near future - I'm not

sparking off a online/ physical shopping debate here :)


Irakli West

Client Services

Syzygy Ltd


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