UKNM: Loyalty Cards etc.

[John Braithwaite]

I guess I am a teensy bit cynical about Loyalty Cards. After all, I have

been in Marketing for a little too long considering my tender age (not

supplied).


I shopped regularly at Tesco's because it suited me and I decided not to

bother getting a loyalty card - the only Junk mail I like to receive are the

seed packs that are sent to me (i.e. one of our mailings / one of our 'list

rentals').


I got married this year and my wife (wearing the trousers at the time!) said

that she wanted a loyalty card for Tesco's. I knew what it was all about,

but I did it anyway - they've got all our personal data and information and

track us, we now shop at Tesco's so we can rack up a ridiculously measly 1%

saving. WOW! 1%!!! You shouldn't have.... no really, don't bother.


We have spent, since getting married, over �1000 at Tesco's and I have the

PRIVILEGE of getting �10 back. Astonishing, the generosity is

UNDERwhelming... now, where's my Yellow Pages, ... Supermarkets .....

Wal-M... oooops, Asda, aaaah that's where you are.


I think there should be a law against offering less than 5%.


Now Boots, on the other hand, are a little more considerate.




As for the flak that Jo's received. I don't mind her questions and don't

mind answering the occasional one although the 'Search Engines' one may have

come across as a little lazy!


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