Re: UKNM: just one last rant on... browser compatibility - that old chestnut

[Felix Velarde]

On 21/9/99 I read:


>Luckily we don't really need to cater to v3 of the browsers but, we

>still try to.  Postmaster has under 5% accessing with v3 or lower.


have you run any analysis on the proportionate spend of those with 

older browsers?


it seems to me from my limited experience of, say, 

business-to-business e-commerce that the older the browser, the 

longer the user has been on line, the more comfortable the user is 

with online transactions... that's not even considering the thought 

that the older the browser, the more likely the user to be in 

education (which if you sell books might be worth a tiny amount of 

consideration).


it takes only netscape 2.02 to make something look amazing and give 

all the possible functionality (that is to say not frills) that may 

be required. Head New Media has never produced a site in Flash for 

any of its commercial clients (we can't justify pissing people off 

that much), we've never used ActiveX, we've never used frames, and we 

only just use JavaScript (to add completely non-essential frills like 

rollovers on obvious buttons). The only time we ever use deeply 

high-tech stuff commercially is for interactive TV, which is pretty 

much blue-sky anyway from a consumer's point of view. But we're still 

known for producing lush high-end sites, despite our 

lowest-common-denominator approach to browser technology.


you're right, you don't really need to consider these people. but the 

ones who do will get all their business; the lumbering consumers, 

like mothers with children at the checkout, are the ones weighed down 

by spending power.



Felix Velarde


CEO           Head New Media


success is about interaction

voice  + 44 (0) 171 737 7579

http://www.head-newmedia.com 

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