UKNM: GETTING LISTED IN YAHOO IS TOUGHER THAN YOU THINK... BUT NONETHELESS ESSENTIAL

[D.Visions Limited]

As I'm sure other search engine specialists will tell you: Yahoo

is very very important and its not a search engine; its a

directory. Many SE specialists seem to offer Yahoo submission

as part of the service. Very good of them but also very risky.


One mistake and you're ****ed. We advise our clients to do it

themselves, with our handholding.


In the spirit of sharing etc. here's the advice we give them, a

combination of tips from greater minds that have gone before and

our own 'personal' touches.


Good luck.


Visit the main Yahoo site or a regional site (as appropriate).

Carefully find the page that best fits your site. Then click on the

ADD URL button on that page and make your submission.

Take your time, and carefully read their suggestions on how to

submit. They REALLY mean it. Follow their instructions to the

absolute letter, as if they were inscribed on stone tablets handed

down from above. If you break the rules (for example, using

numbers or brand names in your descriptions), forget about

getting in. Read those rules. Re-read them. Re-read them

again, out loud and once more for good measure.


The most common mistake people make is that the site title and

description read like promotional ad copy. Big NO NO!

What Yahoo wants, nay demands, is a descriptive title and

description. No hype allowed! And if you can make your

description one sentence of at most 15-20 words, you're less

likely to have it edited down.


Make the job of the Yahoo reviewer easier; for example, use the

"comments" field in the application form to point out special

things about your site that the reviewer ought to look at.


Two CRUCIAL tips: first, Yahoo lists sites alphabetically by

TITLE. So if you can come up with a plausible title for your site

that starts with a number or the letter A, B or C, go for it.


Second and more important, searches on Yahoo will find your

site if the search words appear in the title, description or URL.

So make sure all the important keywords are in the description

and title! Work them into the text in a natural way -- a list of

keywords isn't acceptable! Because your title will often get

edited, make sure the really crucial keywords are in the

description. And if you can get a domain name that has

your major keywords in it, even better, because they can't

edit your URL!


Keep in mind also that Yahoo searches for strings, not words,

so if you can embed keywords inside other words, even better!

So spending some time crafting a good description is definitely

worth it. This advice also applies to many of the indexes as well.


You may also want to read Yahoo's advice on how to submit to

them, which is cunningly hidden on their website. Try looking at

their Help Index and their Submission Tutorial.

                    http://help.yahoo.com/help/search/url/

                    http://howto.yahoo.com/chapters/10/1.html


NOTE: This considered advice is given in the spirit of sharing. We accept no

responsibility for failure to achieve ranking (estimates say that over 90%

of submissions are turned down!) Each project we take on is looked at

individually and therefore requires bespoke assistance.


For our full , fixed fee, directory,index and search engine promotion service for

UNLIMITED keywords and phrases see

http://www.dvisions.co.uk/pages/01/engines.htm


resellers welcome !


robin gurney

director

dvisions limited

suite 3 burleigh court

cavendish place

brighton

bn1 2hr

uk

t: +44 (0) 1273 422207

f: +44 (0) 1273 420160

m: 0958 765737


www.dvisions.co.uk THE internet marketing agency

http://dvisions.cj.com THE affiliate network


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