RE: UKNM: Most trafficked sites?

[Leslie Bunder]

yes it is important what people do on the site that counts, hence the more

time people spend, the more used they are to that site and the more

comfortable they are about doing transactions and using service.  also the

longer someone is on the site, the more likely they will do something as it

is all about building up confidence to the user of that site. once they are

confident of your site, then they will start doing some "interactivity" be

it applying for credit cards or buying goods and services.


it's all about "sticky content" and services and the more sticky you site is

with content and services, the more likely people are going to stay with you

for all sorts of transactions - but it is about having the content and

services people expect to get on your site.


i'll give an example, I have an account with Cahoot, but everytime i log in

to do banking they give me "perosonalised" info such as weather/news. I

don't need this on my screen as it interferes with the purpose of what I

want to do and there is no way to switch it off! (Or atleast it is not

obvious to switch it off). So I spend as little time as possible on the site

as it doesn't offer what I need... (it offers me the cheapest credit card

deal at 0% interest so I put up with it) - but Cahoot would like its users

to stay around longer and not dip in and dip out again, the longer you are

there the more potential there is to sell...


Leslie


------------------------------------------------------------

Leslie Bunder, Content Partner Manager

Entranet

Email:

Leslie [dot] Bunderentranet [dot] co [dot] uk

Tel:	07799 710831

Web:    www.entranet.co.uk


-----Original Message-----

From: Ian Williams [

IanWLansons [dot] com (mailto:IanWLansons [dot] com)

]

Sent: 31 August 2000 15:49

To:

uknmchinwag [dot] com

Subject: RE: UKNM: Most trafficked sites?



Surely its not how much time they spend, its what they do on the site

that counts.  For example portal sites may prefer users to visit a

number of times a day, spend a little time on the site finding what they

want then exit via an e-commerce partner, ad etc.  In contrast sites

like Moneysupermarket.com (which we do the PR for) are more interested

in the conversion rate that the site achieves (i.e. how many buy a

mortgage, loan or credit card) than the volume of traffic we drive to it

or indeed how long the individuals spend on the site.



Ian


[Sam says: msg chopped]



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