UKNM: Viral Marketing agencies

[Aidan Cook]

>

Fiona Campbell-Howes <fionaquinquireme [dot] com> said:

>

> > Netimperative reported on Tuesday that OgilvyOne was opening a whole new

> > viral marketing division, and their first project was to be Felix (as in

> > Felix cat food) the virtual pet.

>

> I take it all back. If OgilvyOne are not only involved, but have an entire

> "division" dedicated to this new and exciting area, then there must be

> something in it.

>

> Ray Taylor


One article in 'Marketing' last autumn, and clients everywhere want to be

the next Hotmail.


When introduced to the concept at a meeting, I actually misheard the

phrase as 'virile marketing', and interpreted this to be a strategy of

going out & fucking the opposition, seducing customers, and generally

putting your brand about a bit. Maybe someone will consider developing a

'virile division'...although I'm not sure how long it could be sustained.


Cheers,



Aidan

_________________________aidansensei [dot] co [dot] uk

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