Re: UKNM: Viral Marketing

[Ray Taylor]

James Westlake <

James [dot] Westlakegreyinteractive [dot] co [dot] uk

> said:


(following on from Tim Hayward's comment on stickers)...


> Adults don't do stickers; they name drop - a good wine, a good party, a

good

> event, a good film - we brand ourselves more verbally.


..and exchange business cards. So now the definition of viral marketing

includes sticking stickers on uncle Tim, presumably (by the same token)

swapping pokemon cards, handing out business cards at any industry schmooze,

etc, etc.


What about offering free soap powder with a tear-off coupon in women's

weekly mags?


Or for that matter, any free gift promotion.


Sorry, guys, I'm really lost here. How come all this stuff falls under the

"viral marketing" banner? And has the emperor really got any clothes on?


Ray Taylor



~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

 ScreamingMedia the leading global technology platform for

 the aggregation and distribution of digital content over the

 Internet, is now operating in the United Kingdom.

 Get relevant and customised content to attract visitors

 to your site and keep them there.  Click Here!


 http://adcenter.in2.com/cgi-bin/click.cgi?tid=31036

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

  To unsubscribe or change your list settings go to

http://www.chinwag.com/uk-netmarketing or

helpchinwag [dot] com