RE: UKNM: Viral Marketing

[John Sullivan]

Tim,


> But 'self-perpetuating' IS the definition of viral. It's the 

> whole point of the Meme bit of 'The Selfish Gene'


Nope. Reread the book. Viral is the *means* of self-perpetuation, not the

end. And viral is just one method of self-perpetuation.


John...


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