RE: UKNM: Jungle Bailout?

[Michael Reidy]

Are people actually starting to realize that only products have value and

not brands?


MR


Michael Reidy

Marketing Director & Online Media

Bespoke Publications Ltd

7 Eastgate

Banstead

Surrey SM7 1RN

England

T. + 44 (0)1737 215200

F. + 44 (0) 1737 356433



		-----Original Message-----

		From:	Steve Johnston [

stevejohnston [dot] co [dot] uk (mailto:stevejohnston [dot] co [dot] uk)

]

		Sent:	Tuesday, September 05, 2000 12:05 PM

		To:

uknmchinwag [dot] com

		Subject:	UKNM: Jungle Bailout?


		Oh, how the dot com ambitions have fallen.

		Jungle.com sold to Great Universal Stores for �37 million.

Against a hoped-for float value of �750 million.

		Compare:

		A. Sept 2000 - Jungle.com - 370,000 customers - �37 million

		B. June 1998 - Internet Bookshop (bookshop.co.uk) - 70,000

customers - �9 million (to WHSmith in case you don't remember)


		= Jungle Bailout.

		A shop's a shop afterall - and who wants to be a shopkeeper.

		Steve.

		----------------------------------------



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