Re: UKNM: Banner Clickthrough rates

[Paul Shalet]

beware of averages for click through and perhaps look more towards action

post click as the best determinant of success.

As for adserve solutions , there are some solid systems out there , sold by

very slick salesmen  .Just make sure you are provided with top quality

service by whichever company you choose . As when the salesmen and their

techies leave your office with a signed contract ...stuff will go wrong .


----- Original Message -----

From: Paula Dauncey <

paula [dot] daunceyimaginet [dot] co [dot] uk

>

To: <

uk-netmarketingmail [dot] chinwag [dot] com

>

Sent: Tuesday, September 05, 2000 4:30 AM

Subject: UKNM: Banner Clickthrough rates



> All,

>

> Does anyone have the most up to date figure for the average internet

banner

> clickthrough rate? I thought it was around 0.5% but some of the guys in my

> office say that it's much lower than this now.

>

> Also, do any of you have any views on the best ad server software to

adopt?

>

> Ta

> Paula



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