UKNM: RE: UKNM Digest V1 #635

[Richard Johnson]

         Reply to:   RE: UKNM Digest V1 #635

Hi guys


I'm with Nikki, but want to add a comment from the standing-watching side

of the road.


For a number of reasons, I decided not to go on my own a few years ago;

in my case, and I'm sure this is not unique, it was due to family

commitments - kids, mortgage etc - and the fact that I don't want my wife to

have

the worry of a risk that is of her husband's making.  That was my choice,

my responsibility, and some might say it was cowardice on my part not to

just do it and damn the consequences.


But we're all selfish - that's the philosophical rant.  We do it for our

own perceived benefit, not for anyone else.  Taking everything on balance,

I would rather my wife talk to me for the next five years, that I see my

kids growing up, even if it means I'm sometimes frustrated by not being in

charge of my own destiny, and that I have to bow and scrape to people I

consider total wankers.


And, while I can empathise with your situation, you just have to take

responsibility for things having gone wrong, and move on.


You're not better than me, Trevor.  You just made a different decision,

but you did it for yourself, not for any greater good.  Only you will know

whether you made a mistake, or whether circumstances conspired - as they

sometimes do - to make your business targets unattainable.


On a lighter note, have you all seen Chris Cleaver of Brandsmith on p18

NMA today?  He quotes "They did a good job on the brand" about the demise

of Boo.  Is he not confusing "brand" with "image"?


Mags at number one, and bettybowers is still a better Christian than you.


ttfn


Richard


=========================================

Richard Johnson

Business Development Manager

Media Works Corporate Communications Ltd

11 Lisbon Square

Leeds

LS1 4LY


tel:  0113-399-3000

fax:           3001

ISDN:          3003

www.mediaworksccl.com

=========================================



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