UKNM: women's stats / auditing

[Ian Tester]

Women's stats - depends what you're after. if you want vital stats on site

performance, i recommend the ABC route, as MediaMetrix data and anything

like it is horribly horribly skewed (i've been saying this for years, but i

found an article the other day that supported my theory - if i find it

again, i'll post the URL - lots of site owners saying the data is out by. .

. erm, up to hundreds of percent!). Don't forget that an ABC audit isn't

necessarily the holy grail either. . . so much for the measurable medium. .

.


If you want stats on women's web usage, and you're prepared to pay for it,

you can't really do better than Forrester's Internet User Monitor - get them

to run you cross tabs. . .


As for UK women's sites, i read/hear that beme.com has managed to gain over

1m users (hmmmmm. . .right!), but that the others are not <erm>

stratospheric.


i


Ian Tester, Business Accelerator, EMAP Digital

Exmouth House, Pine Street, London EC1R 0LJ, UK

T (020) 7868 7574 M (07880) 557692 E

iantbreathe [dot] com

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